Abacus® Cooperative and modeling increases giving

Abacus® Cooperative and modeling increase donor response rate and giving levels

5

increase in response rate

2.5

lift in average gift amount

Adopting Upgrade Opportunities

ASPCA, the oldest animal welfare organization in North America, needed help retaining and upgrading their donors — from direct marketing to mid-level giving, and ultimately to planned giving. Traditional methods for upgrading, like RFM selection, were not working.

Abacus® for Animal Rescue

Using Abacus®, the industry’s original cooperative database, and our modeling capabilities, ASPCA experienced significant lifts in both response rate and average gift amount.

Using the Abacus Cooperative and the client’s housefile, we pinpointed donors, while our optimization model identified which donors would upgrade and move through the pipeline.

"Now we’re mailing smarter, using smart data to get results."

Nosa Adetiba, Senior Manager, Donor Stewardship, ASPCA

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Data

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Fueling customer loyalty