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The evolution of email: 3 tips for advancing your email marketing programme

Most marketers ‘failing to link data to customer behaviour’ – report

Q&A: Bringing machine learning to your marketing programmes

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Christmas to offer salvation for brands suffering from poor summer sales

How to create a 1:You loyalty programme

Fashion retailers can have good Christmas, but must look beyond Black Friday - report

Christmas to offer salvation for brands suffering from poor summer sales – if they get mobile right

How European retailers increase incremental return from personalisation

Scotch & Soda personalises ads, achieving 5x incremental ROI