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[Podcast] Solving identity, matching and reach

280 characters in search of an author

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[INFOGRAPHIC] The modern CMO: Dream versus reality

All Talk? Weak Personalisation Efforts Proving “Waste of Marketing Spend”

Most marketers ‘still can’t unify online and offline worlds’

85 per cent of marketers admit to double vision

Just 15% of CMOs know consumers well enough to build relationships

Majority of CMOs struggling to unify online and offline

Effective personalisation? You’re more likely to see yeti