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    Know you're getting the best audience every time

    As your customer needs change, so does your audience. You need to adapt quickly, and your data needs to keep up. Epsilon AI Audiences combines proven industry-leading datasets with cutting-edge AI technology to deliver continuously optimized, high-performing audiences to meet your goals.

    Drive better outcomes with smarter audiences

    Backed by hundreds of client campaigns, Epsilon AI Audiences continuously lifts business performance with an ongoing feedback loop. These averages across our clients speak volumes:

    108

    response rate index

    101

    average order/gift index

    108

    dollar per book index

    Why Epsilon AI Audiences

    Acquire new customers at scale

    AI amplifies the power of Epsilon’s industry-leading consumer database; you'll get a full view of customers and prospects to find your next best in-market customers at scale.

    Maximize marketing efficiency and ROI

    Tap into decades of modeling expertise to build the best audience based on your goal, ensuring maximum return on your investment.

    Gain a competitive advantage

    AI learns from macro trends and an ongoing feedback loop to optimize audience modeling every time. You’ll get ahead of competition with faster and smarter solutions.

    Cross-channel activation

    Activate Epsilon AI audiences in any channel for integrated campaigns

    Advanced TV

    Create a full-funnel strategy with ATV, building awareness and moving your customers closer to conversion

    Digital Media

    Leverage Epsilon Digital to identify and reach people across all their devices with messages that are relevant to them

    Learn more

    Direct Mail

    Build direct-to-customer connections at scale with quality data

    Social

    Use our platform agnostic audiences to reach your customers on social

    Client success stories

    Find out how we help brands drive real business outcomes

    Raising donor response & gift size with AI-powered audiences

    An international humanitarian organization was looking to expand their donor base and build up their house file, while increasing campaign revenue during the off-season​.

    With Epsilon Abacus AI Audiences, they saw:

    • 416% lift in response rate
    • 660% lift in dollar per book
    • 159% lift in average gift
    See how they did it

    Tailor-made audiences drive higher average order values

    An upscale male apparel brand wanted an audience solution to improve their direct mail response rate and drive revenue.

    Using Epsilon Abacus AI Audiences, they achieved:

    • 24% lift in response rate
    • 47% lift in dollar per book
    • 19% lift in average order
    Read the full story