Activate an enterprise-ready CDP

With our CDP, Epsilon PeopleCloud Customer, you'll combine all your data, make it accessible at scale and power real-time recommendations that can be activated across your channels.

What you'll achieve

Single customer view

Epsilon ingests and aligns data across business units. Then we use our robust CORE IDs to link online and offline profiles other CDPs can’t.

Segmentation & insights

Use expanded knowledge of your customers to refine and build new segments.

Real-time decisions

Deliver real-time recommendations using machine learning and trigger-based models.

Orchestrate & measure

Guide the customer journey and understand the activities that drive repeat sales.

How we’re different

Consumers profiles you can trust

Get a unified, marketing-optimized view of every consumer. Each profile unites disparate data from online and offline sources, and aligns across your entire ecosystem.

Insights that make your own data better

Use our proprietary data to cleanse and enrich your first-party customer knowledge, ensuring that it’s the best it can be for activation.

Vertical frameworks

Accelerate your time-to-value with data schemas, pre-built models and reports that are configured for your specific industry.

Services

Get direct access to a dedicated support team that has seen it all and can help you with data strategy, analytics and marketing.

Native activation

With fully integrated activation across email, push notifications and SMS, you’ll eliminate the execution and measurement gaps that often result from working with multiple activation partners.

Article

Don't be fooled: Most CDPs are not enterprise-ready

The CDP market is booming—but you need to pick the right one to get the results you want. See how an Epsilon CDP can solve the problems of an enterprise marketer.

Read the article