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P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

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    ©2025 Epsilon Data Management, LLC. All rights reserved. All names and logos are trademarks or registered trademarks of their respective owners.

    Succeed in a cookieless world

    Identifiers like third-party cookies were never made to last—which is why we built our identity strategy on a strong foundation of deterministic data and consumer privacy designed to outlast industry changes.

    How we’re future-proofed for a cookieless world

    14,000+ publisher relationships

    Publishers' first-party data is critical. We have direct relationships with a growing list of high-quality publishers.

    Publisher data links to our CORE IDs

    By linking publishers’ first-party data such as hashed emails to our 200+ million deterministic CORE IDs, we recognize real people across the open web and serve them personalized ads in real time—no third-party cookies required.

    Years of preparation

    Epsilon saw the flaws of third-party cookies years ago. We designed CORE ID with built-in privacy starting back in 2007 and have been strengthening our identity graph with direct publisher relationships since 2012. This early and resilient approach is why our identity has greater scale and accuracy than other solutions.

    Playbook

    Learn how to prepare your brand for a world without third-party cookies.

    Get the playbook

    Proven results

    This solution isn’t just talk. It’s already working on browsers like Safari, where third-party cookies have been gone since 2017.

    Resilient reach

    Our clients' ad delivery has increased 25% on Safari, as we identify consumers when others can't.

    Reliable ad delivery

    98% of our ads are served to individuals, not to cookies or devices.

    Consistent performance

    Our clients have seen 0% performance degradation without third-party cookies.

    A head start on a scalable, proven solution

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    Insights

    Resources to help you navigate data deprecation

    Blog
    Whose ID reigns supreme? Digiday assesses the top 10 ID alternatives
    Learn more
    Research
    Research Summary: Preparing for a world without third-party cookies
    Learn more
    Video
    Marketing's identity crisis: A world without cookies and IDFA
    Learn more
    See all insights
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