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    1. Homepage
    2. Epsilon PeopleCloud
    3. Loyalty

    Convert casual customers into lifetime members

    Every customer has potential value, and they expect value in return. You'll enroll, engage and retain your best customers with Epsilon's industry-leading loyalty management platform to create true customer-obsessed loyalty. It really can be that simple.

    Our loyalty management software is different from the rest

    Memorable customer experiences

    Deepen emotional connections by creating behavior-driven loyalty experiences across all touchpoints to build a unique journey for each member.

    Flexibility & Scalability

    Leverage a customer loyalty platform with unparalleled flexibility, scalability, first-party data activation and performance that’s right-sized to fit your brand’s loyalty strategy needs.

    Real-time insights

    Use your loyalty data the right way with a loyalty management solution powered by machine learning and predictive analytics to glean real-time results so you can optimize on the fly.

    End-to-end solution

    From program design to launch and ongoing loyalty program management, we combine industry-leading technology with world-class services to help you achieve success.

    A loyalty management program as unique as your customers

    Your business isn’t one-size-fits-all, and your loyalty management system shouldn’t be either. PeopleCloud Loyalty can be right sized for any brand no matter where you are in your loyalty evolution.

    Report

    Reach peak loyalty

    Epsilon is named a Leader in The Forester Wave™: Loyalty Technology Solutions, Q1 2023.
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    Enrollment is just the beginning

    A customer-obsessed loyalty program requires emotional connections that not only hook people, but keep them coming back time and time again. In fact, emotionally loyal customers have 4x higher lifetime value.

    Enroll

    Know who your most valuable customers are, then activate your loyalty program across channels to establish a real connection with them.

    Engage

    Once they’re enrolled, make sure they stay engaged. Our loyalty management software can help you personalize the entire customer journey so you can optimize and deepen brand connections, creating a one-of-a-kind program that makes customers obsessed.

    Retain

    To keep them obsessed with your brand and your customer loyalty program, you need to maintain emotional connections. Deliver memorable experiences by putting members at the heart of your marketing. Then, understand emotional sentiment in real-time utilizing our exclusive emotional loyalty measurement model.

    Don't just take our word for it

    Case study

    Walgreens

    Watch the video to see Tracey D. Brown, president of Walgreens retail and chief customer experience officer, talk through how the company works with Epsilon PeopleCloud Loyalty to create better healthcare for all.
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    Case study

    Sally Beauty

    Watch the client testimonial to hear Gabrielle Truijilio, VP of marketing at Sally Beauty, explore how Epsilon helped enhance and evolve their loyalty program management to match the energy of their customers.
    Watch the video
    Case study

    Dunkin '

    Since 2013, Dunkin’ has entrusted Epsilon with its most loyal customers from program inception through execution—and the industry has noticed. For the 15th year in a row, Brand Keys named Dunkin’ the #1 brand for customer loyalty in the out-of-home coffee category.
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    Resources and expert insights to help you build a lifelong relationship with each customer

    Webinar
    Loyalty marketing: Your key to unlocking zero- and first-party data
    Learn more
    Whitepaper
    The real value of value exchange in loyalty
    Learn more
    Blog
    Q&A with Forrester's Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data
    Learn more
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    Connect with publishers, audiences and brands and maximize revenue by integrating with our ad platform.

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    Epsilon PeopleCloud

    Get to know the marketing platform that will help you anticipate what customers want, activate across their journeys, and prove business outcomes.

    Learn more