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    Elliott Clayton

    Elliott holds a decade of expertise in personalisation, blending technology, strategy, and massive data for many of the top Fortune 500 companies. As senior vice president, Elliott focuses on the importance of accountable marketing spend through personalisation at scale, leading Epsilon’s vision in solving the most challenging marketing issues facing CMOs and agencies today.

    Articles by Elliott Clayton

    Blog
    Back to the Future: How the Past is Shaping the Future of Advertising
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    Blog
    [VIDEO] Marketing Can Elevate its Standing in the Business By Changing the Way it Measures Value
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    [VIDEO] Is your marketing team prepared for the death of third-party cookies?
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    The date is set: Third party cookies are gone for good
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    2021 – The Year of Retention
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    The DTC pandemic boom: What can we learn?
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    Open for business: The trends that will define retail in 2020 and beyond
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    Blog
    The evolution of showrooming for omni-channel retail
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    Blog
    Madtech: Convergence of Adtech and Martech Creates Opportunities
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    The upside of GDPR: Three benefits for marketers
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    Blog
    GDPR: Short-term pain, long-term gain
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    Blog
    How does the industry waste $20bn marketing budget a year?
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    Blog
    Gauging true ROI: How to fix broken measurement models in 2018
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    Blog
    True personalisation: Reigniting the value of digital advertising
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    Blog
    This is what real personalisation looks like
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    Blog
    2015 Holiday EU Shopper Report
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    Blog
    Why Leakage is never a good thing in digital Media
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