Smart decisioning and real shoppers, wherever they are

That's what makes Epsilon Retail Media the most intelligent retail media solution. We bring retailers and advertisers a suite of person-first solutions to help themunderstandtheir core shoppers, engage meaningfully with them on retailers’ properties and across the open web from one connected platform, andevolve their retail media strategies.

A next-generation platform

Epsilon Retail Media is the first to couple artificial intelligence with person-first identity. This single view of each shopper means better outcomes for advertisers and more sales and shopper loyalty for retailers.

Smarter shopper interactions

We help retailers maximize their media network offerings with intelligent solutions that capture more shopper interactions. It's all underpinned by CORE ID, the industry’s most accurate and privacy-safe consumer identifier. We combine that power with AI-driven, SKU-optimized targeting and person-first ad serving that evaluates hundreds of variables in the milliseconds before a bid must be placed. That's how advertisers can launch media campaigns that always reach the right shopper with the best message at the most effective time, across onsite and offsite channels.

Honest shopper targeting and measurement

Go beyond targeting audiences based on digital identifiers—start with the confidence that CORE ID assures you're decisioning against a real person, not just a best guess. Then, Epsilon Retail Media's technology uses that identity to evaluate each person first—not the sites they're browsing—so advertisers can reach the right shopper for each product wherever they are. This connection to each individual also powers unified cross-channel attribution, so advertisers can measure their media's impact on online and in-store sales.

A complete retail media solution

We know that fragmented tech stacks create frustrating experiences for retailers, advertisers and shoppers. That's why we built a comprehensive set of solutions and services to help retailers grow their media business and provide options for their advertisers that allow them to choose where, when, what and how to engage with shoppers. From onboarding and data to unified attribution, retailers and advertisers can maximize in-store and online sales with solutions designed to work together, but can also be used individually.

Results our clients achieved with more intelligent retail media

Walgreens Advertising Group looks to the future of retail media

See Tracey D. Brown, president of Walgreens retail and chief customer officer, talk through how they work with Epsilon to build a top-tier retail media network.

Building a top-tier retail media network

Hear Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty, describe how they're applying new insights and activating campaigns to reach guests where they are and bring greater joy with Epsilon as their partner.