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      The Abacus Alliance

      The premier data cooperative for catalogue and multi-channel retailers.

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      Video

      What we do for you

      We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.

      Watch the video

      How Abacus helps you

      The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment, and grow your business.

      Grow your sales

      Find new audiences, target prospects, and reach proven direct mail responders

      Grow your profitability

      Retain your best customers, reactivate your lapsed customers, and convert your enquirers into buyers.

      Make better decisions

      Enhance segmentation strategies, drive additional value, and analyze your results.

      Our members include:

      Wayfair

      Hello Fresh

      Beer52

      Boden

      allplants

      Moshulu

      Sosander

      ME+EM

      NEOM

      Mint Velvet

      thisworks

      Joe Browns

      Charles Tyrwhitt

      Jigsaw

      Oak Tree Mobility

      SPOKE

      Chums

      Westminster Collection

      Sophie Conran

      Damart

      News, events and resources

      Online event
      Direct Mail Masterclass- 26th January 2021
      Learn more
      Blog
      Why your next campaign should go offline
      Learn more
      See all resources
      Want to see how we can help you grow your business?
      Get in touch with an expert