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      Ben Collier

      Ben and his team are responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data. Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

      Articles by Ben Collier

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      Reinventing Travel Marketing
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      Blog
      Six signs you are ready to invest in Direct Mail
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      Blog
      Direct Mail - Don’t call it a resurgence
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