Efficiently increasing private-label credit card signups

Exceeding the retailer's CPA goal

39

above monthly goal for new card signups

95

approval rate

27

under original CPA goal

Finding new, high-value customers at scale

A popular women’s apparel retailer needed to increase credit card signups but without enough scale, traditional marketing channels became exhausted, falling short of CPA goals for acquisition. Using Epsilon, they were able to find a new audience that matched their best existing customers at an efficient cost per acquisition (CPA).

The key: strong first-party data

By combining the brand’s first-party data with Epsilon’s robust knowledge of 200+ million people spanning across 7,000+ online and offline attributes, we modeled desirable attributes of existing cardholders to find similar prospects currently unknown to the brand. These insights helped the brand reach qualified, in-market consumers with display across desktop, mobile and tablet.

“Over the course of a year, the campaign generated thousands of new credit card approvals for the brand at a lower CPA than other channels, proving the efficiency and scale of digital.”

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Digital Media Solutions

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Retaining existing account owners through digital