Winning Boomer trust and data consent as incremental growth soars

Epsilon’s market-leading CMP has helped Chums overcome Boomer data privacy concerns, securing a GDPR consent rate of 97.8%.

4:1

Incremental Return On Ad Spend  (IROAS)

£1.9M

generated in incremental revenue

61,830

new to file

Background

With the Boomer generation famously cautious about sharing personal data online, Chums wanted to reassure its mature target audience, leverage its market-leading approach to data transparency and secure incremental revenue growth.

Challenges

Leverage Chums' market-leading approach to data transparency
Give customers the confidence to browse and buy online rather than just via the catalog or other channels
Alert Chums on the latest industry frameworks and best practices to provide consumers control over their personal data (transparency and choice)
Help Chums capitalise on an unprecedented surge in mobile and desktop traffic
Increase traffic further by developing ongoing personalised conversations with individual customers
Drive incremental revenue growth and demonstrate the importance of this metric to Chums’ finance departmenta

Solution

Epsilon’s consent management platform:

Informs Chums’ website visitors about the types of personal data the company and its trusted vendors collect and use
Stores and evidences consent in a standardised way, so the consumer’s choice is remembered
Accounts for incremental revenue resulting from ongoing personalised conversations with Chums’ customers, now emboldened in digital channels by the enhanced consumer control

"Since partnering with Epsilon four years ago we have consistently hit or exceeded our marketing targets. This has given us the confidence to increase our marketing investment. I would recommend Epsilon to any business that really values customer relationships and wants to engage with them in a way that’s highly transparent, measurable and easily audited."

Paul Gray, Marketing Director at Chums

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

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