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    1. Homepage
    2. Epsilon PeopleCloud

    Create more meaningful connections

    Rooted in privacy and driven by powerful AI and the industry's most robust data, Epsilon PeopleCloud personalizes each person's journey, driving better outcomes for your customers—and your brand.

    Video

    The marketing platform for personalizing consumer journeys with performance transparency

    With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. It's the only way to truly measure and optimize your marketing across channels, and deliver one-to-one personalization at scale.

    Epsilon PeopleCloud logo

    CORE

    Epsilon PeopleCloud is powered by the CORE platform: the industry's most accurate and stable customer identity, AI, Data and Onboarding. Our products are powerful alone—and achieve even more when used together.

    Privacy by design

    Privacy has been our priority for more than 50 years. All our products and solutions are proactively designed with privacy built in. We minimize the unnecessary collection and use of personal information by our systems and give consumers power to exercise greater control over their personal information.

    Epsilon Digital

    ID-based

    Serve personalized performance-based media across all devices.

    Go to product

    Messaging

    Name-based

    Deliver personalized, cross-channel messages at the right time & place.

    Go to product

    Loyalty

    Name-based

    Create meaningful experiences that power lifetime relationships.

    Go to product

    Data Platforms

    Your foundation for omnichannel marketing, unifying consumer data across name-based and ID-based channels.

    Go to product

    Prospect*

    ID-based

    Analyze your current customers and acquire new ones with our privacy-safe clean room.

    Go to product

    Discovery*

    ID-based

    Use our insights platform to plan and optimize your media.

    Go to product

    Customer*

    Name-based

    Tie all brand interactions and online activity into one customer ID with our enterprise-ready CDP.

    Go to product
    Use cases

    How the platform can work for you

    RETAIL

    You’re an online retailer experiencing a high churn rate between winter and spring.

    FINANCIAL SERVICES

    You’re a financial services marketer launching a new credit card, but you’re struggling to find the right high spenders.

    RETAIL

    You’re a specialty retailer with customer data limited to website visitors and newsletter subscribers.

    RETAIL

    You’re an online retailer experiencing a high churn rate between winter and spring.

    FINANCIAL SERVICES

    You’re a financial services marketer launching a new credit card, but you’re struggling to find the right high spenders.

    RETAIL

    You’re a specialty retailer with customer data limited to website visitors and newsletter subscribers.
     

    RETAIL

    You’re an online retailer experiencing a high churn rate between winter and spring.

    You want to increase your sales by 10% before the start of the spring marathon season.

    With a real-time view of over 200M+ people’s transactions and behavior, we can anticipate which of your lapsed customers are training for the marathon in the spring. Then with industry-leading AI, we analyze individual-level preferences and campaign performance, delivering personalized messages across every channel to drive runners to your online store.

    Epsilon Digital | Retention

    Motivate your customers to buy more, more often.

    Learn more about Epsilon Digital

    Epsilon Digital | Actions

    Encourage customers to sign up for your email list.

    Learn more about Epsilon Digital

    Loyalty

    Give your best customers experiences they deserve.

    Learn more about Loyalty
     

    FINANCIAL SERVICES

    You’re a financial services marketer launching a new credit card, but you’re struggling to find the right high spenders.

    Your goal is to drive 500 new signups for this new card.

    With our omnichannel product suite driven by knowledge of 200M+ real people, we’ll identify the ones most likely to be qualified for your card. Then, we’ll deliver unique messages to each person and measure their effectiveness at the individual level.

    Data

    Use AI to define and optimize an audience that aligns to your unique goals.

    Learn more about Data

    Messaging

    Personalize email, SMS, mobile push and display media.

    Learn more about Messaging

    Digital Prescreen

    Reach credit-active prospects ready for your products.

     

    RETAIL

    You’re a specialty retailer with customer data limited to website visitors and newsletter subscribers.

    You want to deliver more personalized offers and content based on each customers’ place in their journeys.

    With Epsilon’s real-time view of each person’s online and offline behavior and transactions, we’ll help you consistently deliver offers on each customer’s preferred channel.

    Data

    Fill in gaps in your customer file across key identifiers.

    Learn more about Data

    Messaging

    Personalize email, SMS and mobile push and display media.

    Learn more about Messaging

    Loyalty

    Know just what to say to convert casual buyers into lifelong fans.

    Learn more about Loyalty
     

    RETAIL

    You’re an online retailer experiencing a high churn rate between winter and spring.

    You want to increase your sales by 10% before the start of the spring marathon season.

    With a real-time view of over 200M+ people’s transactions and behavior, we can anticipate which of your lapsed customers are training for the marathon in the spring. Then with industry-leading AI, we analyze individual-level preferences and campaign performance, delivering personalized messages across every channel to drive runners to your online store.

    Epsilon Digital | Retention

    Motivate your customers to buy more, more often.

    Learn more about Epsilon Digital

    Epsilon Digital | Actions

    Encourage customers to sign up for your email list.

    Learn more about Epsilon Digital

    Loyalty

    Give your best customers experiences they deserve.

    Learn more about Loyalty
     

    FINANCIAL SERVICES

    You’re a financial services marketer launching a new credit card, but you’re struggling to find the right high spenders.

    Your goal is to drive 500 new signups for this new card.

    With our omnichannel product suite driven by knowledge of 200M+ real people, we’ll identify the ones most likely to be qualified for your card. Then, we’ll deliver unique messages to each person and measure their effectiveness at the individual level.

    Data

    Use AI to define and optimize an audience that aligns to your unique goals.

    Learn more about Data

    Messaging

    Personalize email, SMS, mobile push and display media.

    Learn more about Messaging

    Digital Prescreen

    Reach credit-active prospects ready for your products.

     

    RETAIL

    You’re a specialty retailer with customer data limited to website visitors and newsletter subscribers.

    You want to deliver more personalized offers and content based on each customers’ place in their journeys.

    With Epsilon’s real-time view of each person’s online and offline behavior and transactions, we’ll help you consistently deliver offers on each customer’s preferred channel.

    Data

    Fill in gaps in your customer file across key identifiers.

    Learn more about Data

    Messaging

    Personalize email, SMS and mobile push and display media.

    Learn more about Messaging

    Loyalty

    Know just what to say to convert casual buyers into lifelong fans.

    Learn more about Loyalty
    Case studies

    See how we help brands optimize toward success

    Explore how we’ll draw a clear line between your marketing investment and real business outcomes.
    Dunkin' | RestaurantsBrewing better customer connections
    Learn more
    DellEMC | B2BThawing frozen customer segments with better data
    Learn more
    Marriott | TravelBuilding a strong foundation for long-term loyalty
    Learn more
    See all case studies