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    1. Homepage
    2. Epsilon PeopleCloud
    3. Data Platforms

    Maximize the value of your data

    This is your foundation for omnichannel marketing. Link online and offline interactions back to a unified profile, powering unique insights and journeys.

    Key capabilities

    Identity management & resolution

    Recognize customers wherever they are with a unified profile.

    Analytics, insights & media planning

    Discover new growth opportunities, see where your customers are and how to best to reach them.

    Multichannel activation

    Engage consumers wherever they are: online, in-store or at home.

    Measurement & attribution

    Prove which channels and partners are most effective with pre-built models and services.

    The products in our data platform

    Customer data platform (CDP)

    With our CDP, Epsilon PeopleCloud Customer, you’ll combine all your data, make it accessible at scale and power real-time recommendations that can be activated across your channels.

    Epsilon PeopleCloud Customer overview

    Data clean room

    Epsilon PeopleCloud Prospect gives you a privacy-safe clean room to share and analyze data, then rethink strategy and the overall customer experience across paid and owned channels.

    Epsilon PeopleCloud Prospect overview

    Insights and media planning

    With Epsilon PeopleCloud Discovery, you’ll uncover deep consumer insights, then activate that data to reach growth audiences with content aligned to their true interests.

    Epsilon PeopleCloud Discovery overview
    Awards

    Topping the charts in current offering

    Epsilon named a Leader, top score in Current Offering category, The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021

    See the report

    Get the right tools for each member of your team

    With one unified platform, you’ll unite behind a single source of truth. That way, you’ll increase efficiency and drive toward all your goals together.
    Push-button AI for marketers
    Uncover insights, develop new marketing strategies and build and activate audiences—without the complex code.
    Data analytics for IT & ops
    Manage profiles, automate triggers and recommendations, and make intelligence accessible in real time.
    Advanced modeling for data scientists
    Build propensity and attribution models with unique data that drives multichannel performance.
    Insights

    Data platform insights to keep you going

    Blog Post
    What Travellers Want in 2027: Five Key Findings to Guide Travel Brands
    Learn more
    Blog
    Serving last rites on the click means destination marketers must swap outdated metrics for outcomes
    Learn more
    Blog Post
    Commerce Media vs Retail Media Networks: The differences might surprise you
    Learn more
    See all insights
    Products & Services

    Other products to enhance your Epsilon solutions

    Messaging

    Talk to your customers in an authentic way—reaching them in the channels they prefer across their entire journey.

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    Epsilon Digital

    Identify and reach people across all their devices with messages that are relevant to them.

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    Loyalty

    Appreciate them. Engage them at every step. Treat them to the powerful, customized experiences they deserve.

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    Epsilon Retail Media

    A turnkey way to offer a best-in-class media network to your brand partners.

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