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    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7RF
    1. Homepage
    2. Epsilon PeopleCloud
    3. Messaging

    Message across channels at the right moment

    Real people deserve real conversations. With Epsilon PeopleCloud Messaging, you’ll talk to your customers in an authentic way—reaching them in the channels they prefer across their entire journey.

    Conversations that convert

    Powered by award-winning technology, unparalleled customer insights and world-class service, Epsilon PeopleCloud Messaging drives industry-leading results. Here are some of the average outcomes seen by our clients.

    411

    increase in campaign revenue

    26%

    increase in conversion rates

    2

    campaign build productivity

    What you'll achieve

    Drive intrigue

    Start 1:1 conversations in the channels each customer is most likely to engage in, with content customized to what they’ll care about.

    Engage & convert

    Keep the dialog going based on each person’s action (and inaction), and move them to closer to purchase.

    Nurture & support

    Deliver timely post-purchase messages that remind them you have their back.

    Build conversations & loyalty

    Continue to stay relevant and top-of-mind, so you can drive loyalty for years.

    The Forrester Wave

    “[Epsilon has] the strongest professional services in the study.” (Forrester Wave, Q2, 2020)
    Dig into the report

    Email marketing excellence

    Award winner in Machine Learning/AI and Dynamic Content for campaigns with the NFL and Coach, fusing creativity, data and tech.
    See the award-winning Coach campaign

    Best email marketing

    Award winner in the email marketing category, Adweek Reader’s Choice, Best of Tech Awards
    Read why they chose us

    Best email service provider

    Award winner for being the industry’s top email service provider
    Understand why we’re different

    What powers our messaging

    Personalization

    Simplify content creative and management with email, SMS, mobile push and display media (with DMS) dynamically personalized based on each person’s preferences, actions and behaviors.

    Machine learning

    With advanced AI and machine learning built into our email platform, message personalization is automated—across audience, content, channel and delivery—all optimized to get the results you want.

    Optimization

    Move beyond campaign metrics with an email marketing platform that optimizes based on brand engagement, revenue opportunity and customer lifetime value.

    Expertise

    Trust a partner that consistently ranks as a leader in email and cross-channel marketing excellence, with 250+ dedicated digital experts and a model proven to succeed.

    Measurement & reporting

    Move beyond campaign metrics with reports and dashboards that optimize your performance based on brand engagement, revenue opportunity and customer lifetime value. That way, you'll draw a clear line between your marketing investment and real business outcomes.

    Email deliverability health check

    When it comes to deliverability, the only way to succeed long-term is to follow best practices and consider the value your emails present to your customers. You need to send emails that they expect and want.
    Take the quiz
    Insights

    Email marketing insights to keep you fueled

    Blog Post
    How to leverage metrics to optimize your email channel and do more with less
    Learn more
    Blog Post
    Revealed: Four of the most important email marketing performance indicators and how to use them
    Learn more
    E-book
    The email marketer's guide to BS metrics
    Learn more

    Work with a partner that has the right knowledge & experience

    With our top talent in strategy, analytics, creative and tech integration, you'll maximize your return on investment and achieve the best possible outcomes for your cross-channel and email marketing.

    250+

    platform experts

    24/7

    coverage

    30+

    data scientists

    Drive better outcomes with our support

    Our teams are dedicated to supporting your programs, reaching your goals and driving success through the entire process, using a proven framework.
    Account Management
    With the industry's highest ratio of account managers to clients, our account teams have the dedication and expertise to help you realize the greatest success.
    Insights
    You’ll get the benchmarks, measurements, analysis and actionable recommendations you need to drive your email marketing efforts forward.
    Creative & design
    Our award-winning team implements the latest best practices and coding for dynamic, beautiful email campaigns that your customers will engage with.
    Campaign management
    We deliver flawless execution across every email campaign, every time.
    Deliverability
    We proactively monitor your inbox performance and identify potential challenges—then fix them before they become a problem.
    Insights

    Resources to help you

    Blog Post
    How to leverage metrics to optimize your email channel and do more with less
    Learn more
    Blog Post
    Revealed: Four of the most important email marketing performance indicators and how to use them
    Learn more
    E-book
    The email marketer's guide to BS metrics
    Learn more

    Data & digital design combine to create a world of possibilities

    We merge the science of data and technology with the art of design, storytelling and copywriting to create powerful, engaging email marketing experiences that drive results for our clients.

    Our work

    Dell thaws frozen B2B customers

    76% of commercial customers were non-responsive. 43% never opened or clicked a marketing email. Dell reengaged them like never before.

    AutoZone moves from selling to helping

    AutoZone took the wheel to rev up sales and remind customers about the brand’s value—especially during difficult times.

    McDonald’s thanks heroes with free meals

    During the COVID-19 pandemic, McDonald’s showed frontline heroes their appreciating for risking their lives to put communities first.

    What we do

    Using data, insights, innovation and creativity, we deliver relevant experiences to the right person at the moment they’re most likely to act.

    Email architecture

    A library of custom, responsive modules that are used to create emails.

    Creative strategy

    We combine data and insights to hone your marketing strategy.

    Content & design

    We'll help you reimagine your creative to drive engagement and results.

    Personalization

    Deliver highly individualized, dynamic and relevant email experiences.

    Interactive email

    Drive engagement by adding elements your customers can interact with.

    Live & agile content

    Create impact with live content that automatically updates at the time of open.

    Marriott International
    Marriott InternationalMessaging

    Authentically connecting with guests during covid-19

    Let's go
    McDonalds
    McDonaldsMessaging

    Igniting appetites & engagement with a star-studded, multichannel campaign

    Let's go
    Dell EMC
    Dell EMCMessaging

    Unfreeze, engage, empower through email

    Dell’s “Unfrozen” campaign re-engaged customers and re-ignited relationships, increasing overall revenue.

    Let's go
    Bank email
    Bank emailMessaging

    Top bank's productivity, relevance & engagement revitalized

    Redesigning loyalty rewards emails

    Let's go
    BP
    BPMessaging

    Fueling customer loyalty

    Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

    Let's go
    Cabela's
    Cabela'sMessaging

    Connecting millions of consumers beyond the great outdoors

    Personalized messaging pulls in those who love the great outdoors.

    Let's go
    Show more