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    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7RF
    1. Homepage
    2. Epsilon PeopleCloud
    3. Loyalty

    Create emotional connections that last

    Appreciate them. Engage them at every step. Treat them to the powerful, customized experiences they deserve. That’s how to convert casual customers to lifelong ones, and Epsilon PeopleCloud Loyalty is designed to help you do it.

    Make each experience unique

    One-size-fits-all promos in a generic loyalty rewards program won’t cut it. With 1:You loyalty, you’ll get in touch with your customers’ unique preferences and purchases—so you know just what to say, how to say it and what to offer to earn their purchases and keep their loyalty.

    3

    more spend from loyalty members than non-members
    Report

    Reach peak loyalty

    Epsilon is named a Leader in The Forester Wave™: Loyalty Technology Solutions, Q1 2023.
    See the report

    What you'll achieve

    Lifelong, loyal fans

    Our research shows that loyalty members spend up to 3X more with your brand than non-members. EPC loyalty delivers 1:You loyalty by creating powerful human experiences that matter.

    Data-driven experiences

    We make sure your data is always protected, actionable and relevant to give your best customers the experiences they deserve.

    Highly flexible solutions

    We drive success for any loyalty strategy, from straightforward to complex.

    Performance you can trust

    We offer the industry’s most reliable cloud-based loyalty platform, with >99.9% uptime.

    COVID-19 has changed how brands interact with their customers

    Here’s how to keep customers coming back with long-lasting connections—even when human contact is limited.

    Build connections in a contactless world

    Brick-and-mortar stores are an anchor for fostering strong customer relationships. But when in-person interactions have been limited, and people have been looking for new ways to shop and engage.
    Learn how to adapt

    Creating contactless loyalty

    Common in-person loyalty strategies and best practices have been uprooted by COVID-19. So how can you bring a human touch to your loyalty rewards program?
    See how to reach people

    The importance of virtual conversations in a contactless world

    Creating consumer loyalty has always been a challenge—even when face-to-face interactions were common. So how will you adapt your strategy to not just survive, but thrive?
    Get the foundation you need

    Give each customer a unique journey

    By delivering a curated experience to each person, you'll keep your loyalty members happy, engaged and continually coming back to you over their lifetimes.

    What powers our loyalty platform

    Identity-based customer profiles

    All of each customer’s data—online and offline—is connected to a single profile, allowing you to seamlessly activate across digital and physical channels.

    Real-time rewards

    Reach every loyalty member at precisely the right moment, and bring them personalized rewards and experiences driven by their real-time behavior.

    Native integration

    Seamlessly integrate your loyalty marketing across all Epsilon PeopleCloud solutions from the beginning, including Messaging, Customer and Prospect.

    Services

    Benefit from the expertise of a loyalty marketing provider that has spent decades building and growing successful loyalty solutions for leading brands.

    Scalability and performance

    Our performance uptime is unrivaled, and we’ll scale to meet the needs of loyalty strategy—from straightforward to the most complex.

    Strategic services and expertise

    Benefit from the expertise of a loyalty marketing provider that has spent decades building and growing successful loyalty solutions for leading brands.

    See the power of an Epsilon loyalty program before making a long-term commitment

    Do you want to start a loyalty program, but aren’t sure if your investment will pay off? Epsilon PeopleCloud Loyalty Essentials helps midsize brands quickly bring an enterprise-level loyalty program to market. With our Launch & Learn approach, you’ll see the ROI and uncover key insights during a four-month trial period. Loyalty Essentials will provide midsize brands with the quality and proven technology that has helped grow Fortune 500 companies for years.

    See how you'll benefit
    INSIGHTS

    Deeper insights on driving customer loyalty

    Research
    Epsilon Loyalty Index - UK
    Learn more
    Blog Post
    Relationships, not reductions: why partner marketing must be a central strategy for retailers today
    Learn more
    Research
    What retailers really think about Black Friday
    Learn more
    See all insights
    BP
    BPMessaging

    Fueling customer loyalty

    Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

    Let's go
    Dunkin'
    Dunkin'Loyalty

    Brewing better customer connections

    Dunkin' served up loyalty perks that gave their customers the boost they needed.

    Let's go
    Whole Foods
    Whole FoodsMessaging

    Multi-touch email program bolsters new brand launch

    Stocking their shelves with a loyalty program

    Let's go
    Walgreens
    WalgreensLoyalty

    Healthy customers & customer relationships

    Balance rewards loyalty program promotes healthy lifestyles, healthy outcomes and healthy relationships

    Let's go