Validating and optimising incremental growth with ‘unbeatable’ transparency

Kristy Hynes, PLT’s Paid Media Manager, says that Epsilon has helped PLT move ever closer towards the holy grail of multi-touch attribution and it’s incremental growth figures were totally transparent.

10,000

unique messages served during peak trading last year.

30%

of the new customers PLT gained in the US in 2020 were influenced by the Epsilon program.

20x

the initial scale, having initially launched in the US before expanding to 4 markets.

Background

With more than 6.3 million customers globally, and in excess of 26,500 product lines available on its website, PLT was searching for a partner that could match its focus on customer-centricty and hunger for success in new markets.

Challenges

Ensuring high levels of customer-centricity within a fast-moving business
Validating incremental return on ad spend (IROAS)
Optimizing incremental returns
Helping PLT enter multiple new global markets profitably

Solution

Our platform activated PLT’s in-house data, creating highly personalised campaigns that target individual customers with the right content at key points along their buying journey.
We provided a fully validatable and transparent view of incremental ad spend. This approach reveals the exact return on investment and it is backed-up by rigorous test-and-control checks.
Our solution operates higher up in the PLT sales funnel, identifying key customers and using personalised, one-to-one conversations to stimulate real incremental growth.
A winning formula of data, predictive analytics and machine learning baked into our PeopleCloud solution, enabled us to help PLT acquire new customers profitably.

“Due to the strength of Epsilon’s customer recognition technology, they can create an always-on and validatable test and control environment. Epsilon achieves a level of transparency that you simply can’t get elsewhere and this means you can be very agile when putting marketing strategies together.”

— Kristy Hynes - Paid Media Manager at  PLT

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