Opening the toy box of technologies that drive match rates, exceeding the industry average.
94%
match rate89%
seen in past 90 days14
cookies and devices matched to each person
It wasn’t all fun and games when Crate&kids, a high-end children’s furniture and décor retailer, had a hard time reaching and reengaging customers online. They invited Epsilon into the sandbox to start building a way to reactivate these customers.
Reaching iOS and Safari customers is like child’s play to us. But to give it a boost, we used our proprietary matching technology to build a single view of every consumer, across every device, browser and mobile app. The big payoff: we accurately recognized and matched an unprecedented 94% of those customers.
Instead of treating each cookie or device as a different person, we linked multiple devices back to a unique individual to deliver relevant messages, eliminate wasted ad dollars and drive strong conversions.
"[Epsilon] is able to reach and reengage our customers with unprecedented accuracy, allowing us to target the most relevant messages at the right times in the purchase funnel."Joe Orlando, Director of Marketing at Crate&kids