Measuring the complete economic impact of digital ad spend
$24.4M
revenue generated$133:1
total ROAS$21:1
ROAS for lodging (2x typical returns)
Visit Savannah, a destination marketing organization, had their doors open, ready to welcome new tourists and boost their economic impact. To do so, they had to attract and acquire new visitors, then measure their spend in town.
To reach the right people, Epsilon focused on individuals that fall into categories like Luxury Travelers, Outdoor Enthusiasts and Health and Wellness Enthusiasts, from selected feeder markets across mobile and desktop. This helped us deliver relevant cross-channel messages and measure their net economic impact. The result: a strong ROAS.
We delivered a full view of how many visitors digital marketing influences, the top feeder markets, and how much they spend across key categories like restaurants, shops, gas stations and more.
“[The lodging ROAS] is one of the best results we’ve ever had, and it’s phenomenal that we can see all of the other data."Zeek Coleman, Interactive Marketing Manager, Visit Savannah