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Epsilon Digital CDP Empowers Smarter Marketing and Improves Business Outcomes with Single Self-Service Platform Activation and 360-Degree View of the Customer
New Platform Accelerates Time to Value for Marketers; Ready to Operationalize in Weeks, Not Months
Epsilon, a global advertising and marketing technology company and part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40), today announced the availability of Epsilon Digital Customer Data Platform (CDP), the industry’s first and only CDP to give marketers the ability to obtain a true, 360-degree view of their customers and activate campaigns across owned and paid channels via a simple, powerful and privacy safe self-service environment.
Powered by Epsilon’s proprietary, industry-leading identity solution, Digital CDP is an extended first-party data solution that connects each customer’s online and offline worlds, unifying their devices, digital data, transactions, and engagements with a brand, and is constantly improving through new data about the individual. The connected identity provides a unified view of individual customers that can be natively activated through Epsilon PeopleCloud and hundreds of additional DSPs and social media platforms.
By adding their first-party data to Epsilon Digital CDP, marketers can be confident in delivering a better customer experience and more effective marketing at scale, fundamentally reducing waste and data leakage while accelerating time to value.
“First generation CDPs were primarily focused on unifying a collection of customer data across touch points for analysis purposes. And while this is a key objective, it left marketers with little ability to take direct action on their customer data,” said Joe Doran, Chief Product Officer at Epsilon. “CDPs shouldn’t be just a place to learn about your customers. We want to make sure that marketers can transform their business, build loyalty and drive sales as quickly as possible. Epsilon Digital CDP is the first and only self-service CDP environment where marketers can truly activate and engage with customers natively.”
“The tasks of modern marketing — generating insights, targeting campaigns, personalizing and delivering interactions, and measuring performance — are overwhelmingly dependent on a steady supply of complete, accurate and timely data,” according to VP, Principal Analyst Joe Stanhope’s Now Tech: Customer Data Platforms, Q1 2022, Forrester Research, Inc., published February 2022.
“It’s more important now than ever that marketers have an extended first-party data solution in place in order to build a clear, 360-degree view of their customers and ensure a disciplined and more efficient approach to marketing,” added David Melnick, Managing Director, Data Platforms at Epsilon.
Dozens of brands are already benefiting from the capabilities that Epsilon Digital CDP provides and are rapidly onboarding to take advantage of the total platform solution.
“In conversations with clients and prospects around CDPs, the one consistent bit of feedback is how Epsilon Digital CDP stands out among the competition for its ability to meet the needs of both Marketing and IT teams,” continued Melnick. “Brands see the significance behind native activation and having a full view of the customer in a single privacy safe environment, and how it will bolster collaboration across teams and deepen informed decision making, ultimately building more lifetime value with customers and improving business outcomes.”
Epsilon Digital CDP is available now to all marketers and is the only CDP that comes fully working and ready to activate at scale in just weeks. More information can be found by visiting epsilon.com.
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About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com
