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Do more with your data to drive better outcomes

With the industry's #1 consumer database, you'll get a full view of customers and prospects—so you'll predict future buying behaviors and build a lifetime of loyalty.

We believe in the value of data

We’ve spent decades building our data assets and making strategic acquisitions to strengthen our offerings. We manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. And we continue to optimize our customer analytics offerings through ongoing curation and development.

#1

ranked consumer database

250M

verified U.S. consumers

$3.8T

consumer spend data

Know how to interact with everyone

With Epsilon Data, you’ll get a full view of customers and prospects—so you’ll predict their future buying behaviors and build a lifetime of loyalty.

Access 4,000+ pre-built, ready-to-go audiences

With Epsilon Digital Audiences, reach high-quality, diverse audiences primed for quick activation on your platform. Seamlessly extend your campaigns across all channels to connect with your customers wherever they are.

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Why Epsilon data

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Top-ranked U.S. consumer database

Gain insights into 250 million U.S. consumers.

Gain insights into 250 million U.S. consumers. We provide unparalleled coverage and breadth of consumer data.

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More transactional data

Epsilon has developed the most complete set of transactional data assets.

Epsilon has developed the most complete set of transactional data assets. You can activate our data across all marketing channels.

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The largest cooperative transactional database

More than 3,000 brands in key B2C and B2B categories contribute.

More than 3,000 brands in key B2C and B2B categories contribute. Abacus is the largest cooperative database in the US.

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Data that represents real people

All Epsilon data is based on verified individuals.

All Epsilon data is based on verified individuals. Our data includes name and vital consumer data on virtually every U.S. consumer.

Best-in-class data, certified

With our commitment to data transparency, privacy and quality, Epsilon was awarded with the IAB Tech Lab Data Transparency Standard Certification and the Neutronian Data Quality Certification

AI-powered audiences

Discover how we use cutting-edge AI technology to continuously optimize audiences—delivering high-performing segments that meet your goals.
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Verified quality data

See how our #1 ranked consumer file compares to four main competitors with similarly positioned multi-source consumer databases.
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Fill in the missing contact information on your customer file

Maintaining accurate and up-to-date contact information on your customers is critical to drive business growth.

We help you fill in the gaps to build long lasting relationships with customers across channels.

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Where we get our data

We take data quality very seriously. That’s why we've spent decades ethically sourcing and cultivating diverse consumer data to provide the deepest consumer insight available.
Public records
Data from sources such as voter registration files, phone books, deeds and permits.
Surveys
Self-reported data from 20 million households: the largest custom survey in North America.
Partners
Data from sources such as magazine publishers, catalog purchasers, warranty cards and B2B.
Multi-sourced
Real transactional data on competitive and channel spend and category purchases.

See a person behind the numbers

Here’s a sample profile that reveals the depth of our person-level data. With our consumer data, you’ll learn who this person is, what they buy and what they care about.

Demographic & lifestyle

34-year-old married female with two children.

Health & wellness

Active in yoga, Pilates and running. Often tries different organic diet plans. Has allergies and high blood pressure, and owns dental insurance.

Finances & wealth

Homeowner, household income of $125K–$150K and household net worth of $250K–$500K. Active investor. There are two cars in her household: a 2015 Audi and a 2016 Chrysler Pacifica.

Merchant-level purchase data

Spent $5,000+ with United Airlines this year. High spender at Brooks Brothers and Marshalls. Frequently buys Tide, Crest and Nature's Way vitamins.

Abacus Cooperative purchase data

Heavy purchaser of mid-ticket female apparel, spending $1,000+ the past year across 15 transactions.

Propensity & intent

In-market for a new luxury car. Likely to purchase organic food, switch phone providers, purchase multi-policy insurance, take a family vacation and donate to children’s causes.

Attitudes & preferences

Tech early adopter, frequently shops at Amazon and other online retailers.

INSIGHTS

More resources about data to keep you informed

Report
Data trends report: Key events that will define marketing
Learn more
E-Book
How to assess data quality in an omnichannel world
Learn more
Webinar
Data, identity and activation: Optimize channels, build loyalty and drive revenue
Learn more
The Nature Conservancy
The Nature ConservancyData

Abacus® reignites lapsed services

Reactiving deeply lapsed donors

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BP
BPMessaging

Fueling customer loyalty

Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

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Increasing efficiency & revenue through data-driven models

Identifying profitable retail trade areas

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With a MarketView boost for their targeting and increased ROI, it was smooth sailing for Norwegian Cruise Line Holdings (NCLH).

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Venturing toward new customers

Graduating to a better way to reach customers through targeting travelers and personalized messaging

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Dressing up their VIP acquisition

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