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  4. Loyalty

The smarter path to lifetime loyalty.

To earn customers' loyalty, you need to show them some love. And to do that, you need to know what they really care about.

No matter the size of your program, Epsilon Loyalty will help you deliver a unique, memorable marketing experience to each customer. And it’s all powered by real-time data and industry-leading technology that’s designed to grow with your loyalty needs. It’s the smarter path to lifetime loyalty.

You’ll make your customers feel loved. We’ll make you feel smart.

A loyalty program that creates an emotional connection with each customer will keep them coming back for more. In fact, emotionally loyal customers have 4x higher lifetime value. Here’s how you can build a smarter loyalty management program.

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Acquire

Identify your most valuable customers and reach more of them online.

Identify your most valuable customers and reach more of them online. Then enroll them in your program to begin engaging on a deeper level.

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Engage

Seamlessly activate your loyalty strategy across channels and devices.

Seamlessly activate your loyalty strategy across channels and devices. Deliver highly personalized, relevant messages and experiences that drive member interaction.

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Reward

Motivate your members with behavior-driven offers they’ll find meaningful and rewards they’ll actually want.

Motivate your members with behavior-driven offers they’ll find meaningful and rewards they’ll actually want. That's how you'll make them feel valued.

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Retain

Analyze and understand member sentiment and keep them coming back for more.

Analyze and understand member sentiment and keep them coming back for more. With our emotional loyalty measurement model, you'll continue to gain an even deeper understanding of what drives each member.

Achieve maximum loyalty with a program that evolves with your needs.

We’ll help you build a path to smarter loyalty marketing (and happier customers) through our holistic loyalty management approach.

Flexible and scalable technology

Get exactly what you need and nothing you don't. Our modular loyalty management platform offers optional add-ons for when your loyalty program evolves, so it can grow and change with your needs. At any size, it's powered by an advanced, real-time marketing decision engine to help you drive the most desired behavior from each member through machine learning and predictive analytics.

Richer data, richer relationships

Go beyond point-based programs: Use your customer behavior insights to deepen connections with relevant experiences. Maximize the value of your loyalty programs with multi-channel activation of your data and stay on top of your loyalty cloud performance through configurable dashboards, reports and proprietary loyalty measurement models built into our platform.

Loyalty strategy & expertise

Great loyalty management software needs to be supported by expert know-how—and we know a little something about loyalty. With more than five decades of loyalty CRM expertise across industries, we manage loyalty programs and serve as a trusted advisor and partner for the world’s leading brands.

Partner network

We know we can’t do everything (but we come close). Augment your members’ loyalty experience with our carefully curated network of loyalty partners.

Loyalty program management your way

From self-service to full-service (or somewhere in between), we know you want your loyalty programsdone your way. Our self-service interface makes it easy to manage your offers, customers, insights and reporting.

Don't just take our word for it—hear from our happy clients.

Case study

Walgreens

See Tracey D. Brown, President of Walgreens Retail and Chief Customer Experience Officer, talk through how the company relies on Epsilon Loyalty to create better healthcare for all.
See the case study
Case study

Sally Beauty

Hear Gabrielle Truijilio, VP of Marketing at Sally Beauty, explore how Epsilon helped enhance and evolve their loyalty management systems to match the energy of their customers.
Watch the client testimonial
Case study

Dunkin'

Since 2013, Dunkin’ has entrusted Epsilon with its most loyal customers from program inception through execution—and the industry has noticed. For the 15th year in a row, Brand Keys named Dunkin’ the #1 brand for customer loyalty in the out-of-home coffee category.
Read the full case study

Resources and expert insights to help you build a lifelong relationship with each customer.

Blog Post
Rich data, rich relationships: How Tractor Supply Company uses loyalty data to drive better business
Learn more
Blog Post
How loyalty programs combat customer identity management challenges
Learn more
Blog Post
Customer relationship management: How to improve your strategy
Learn more
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