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Nonprofit data that drives donors to act

Rooted in privacy and driven by powerful AI with the industry's most robust data, Epsilon helps nonprofits like yours create meaningful connections that drive better outcomes for your donors—and your organization.

Epsilon’s not-for-profit data represents real people

With Epsilon’s nonprofit data management, you'll get a full view of donors and prospects—the only way to truly measure and optimize your marketing and fundraising performance across channels and to build a lifetime of donor loyalty.

#1

ranked consumer database

500+

nonprofit clients

40+

years of experience

What you'll achieve

Reach new donors

Use data to acquire new donors.

Use data to acquire new donors. Then reach them across all marketing channels.

Reactivate and retain donors

Connect with first-time, one-time and lapsed donors.

Connect with first-time, one-time and lapsed donors. Epsilon makes it possible with advanced segmentation and modeling.

Maximize ROI

Gain insights that will help you optimize and personalize marketing communications.

Gain insights that will help you optimize and personalize marketing communications. All at the individual level.

Drive better outcomes with smarter audiences, powered by AI

Donors evolve and change over time, so should your audiences. Epsilon combines best-in-class datasets with cutting-edge AI technology to deliver the best performing audiences every time.

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Know each donor on a personal level to uncover what they truly care about

Who they are

With insights into 250 million U.S. consumers, we provide unparalleled coverage and breadth of consumer data.

How they spend

Epsilon has developed the most complete set of transactional data assets to be used across all marketing channels.

What they care about

Our psychographic data dives into each person's preferences, opinions and feelings based on opt-in consumer survey.

Build deeper relationships with your donors

Gain a new view of your donors with Donor Personas

Nonprofit marketers want to identify, find and engage in relationships that offer long-term value for both donor and organization—but not all donors are the same. Understanding donors’ motivations, values and lifestyles is key to personalizing relationships and building loyalty.
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Acquire and retain new donors

Find people who are similar to your best donors from among our 100M+ privacy-protected households then suppress existing donors so you reach only truly new prospects.
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Get to market fast with efficient, integrated tech

Use machine learning insights to manage resources effectively and make intelligent decisions about who to reach and what to say.
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Achieve your marketing and fundraising goals with these resources

Talking to your diverse donors

Not all donors are the same. They give at different times and for different reasons. What messaging will engage a new donor and how does your organization keep that individual?
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Speed to second gift: The metric that will make nonprofit customer retention soar

As a nonprofit marketer, you’re continuously focused on increasing your donor base. And the goal is to find and retain loyal donors for life.
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The value of machine learning for nonprofits

With today’s machine learning capabilities, data is available—at our fingertips—to enable us to make behavioral predictions.
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Activate industry-leading IDs inside your Salesforce platform

Epsilon has integrated its CORE ID engine with the Salesforce customer data platform (CDP) for better customer recognition.
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Put donors first with an omnichannel marketing suite

Whether you want to enhance the technology of your existing partners and tools or you need a full-scale marketing tech transformation, we’ll provide the business, digital and CRM strategy that you need for success.

Epsilon Digital

Performance-based media across mobile, desktop and video.

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Clean Room

Get a privacy-safe clean room to share and analyze data—then rethink your strategy.

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Loyalty

Build a lasting emotional connection with each donor at ever step in their journey.

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CORE ID

Reach more of the right donors with the industry’s most accurate, stable and scalable identity solution.

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“We are thrilled with our Epsilon team. They listen, they are incredibly responsive, and they are fluent in the solutions.”
– The Nature Conservancy