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Anticipate people’s next financial need

Every consumer’s financial journey is personal—and spans their lifetime. With Epsilon's person-level intent data and leading AI technology, you'll deliver relevant messages that deepen relationships and drive bottom-line business outcomes. And you'll get the tools and expertise to ensure these experiences meet or exceed your compliance and data safety needs.

Reach each consumer at every step in their journey

With the right data, technology and expertise, you’ll understand each consumer's changing financial needs before their search begins—and optimize every marketing decision for a personalized, performance-driven experience.

Step 1: Acquire ideal customers

Recognize early behavior of your ideal prospects and proactively attract them with messages they care about.

Step 2: Enhance their onboarding experience

Use verified transactional data to accelerate their relationship with you through first usage and feature adoption.

Step 3: Grow your relationship

Person-level insights such as real-time intent and behavioral data allow you to engage consumers in the right moments.

Step 4: Cross-sell your products

Anticipate the needs of each customer in real time and deliver relevant messages for products specific to each of them.

Step 5: Keep them coming back

Strengthen relationships for years with conversations that change and grow as customers enter different life stages.

See how we drive outcomes for financial services marketers

You'll exceed any goal more efficiently—including acquisition, retention, digital adoption and cross-selling—with our data-driven strategy and sophisticated marketing technology.
Banking
Increase new accounts and cross-sell products
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Insurance
Drive net-new leads and multiline policy holders
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Credit cards
Acquire new customers and be top of wallet
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Wealth management
Attract high-value customers and increase contributions
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Lending
Acquire more quality customers and retain existing customers
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PLCCs
Increase new applications and spend
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Get your bank ready for the future of marketing

Banks aren’t the first to know when a customer is starting to plan for a major life event—but they can be. With Epsilon, you'll build complete customer profiles that explain who your customers are, what they do, and what they care about—without third-party cookies. Get in touch to get started.

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Industry-leading solutions built for financial services

Identify more of your customers and ideal prospects than ever before

With long-lasting, privacy-protected views of millions of people, you’ll connect with more of your customers throughout their lifetimes, and you’ll discover high-quality prospects who look just like them.

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Reach more of the right people with the industry’s most comprehensive data

With full, real-time views of your customers’ actions, you’ll recognize upcoming life events that indicate they’re ready to buy your products, so you can deliver the right kinds of messages, predict their future needs and build a lifetime of loyalty.

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Get a clear view of your performance that you can validate for yourself

Match your marketing performance to your business goals, and see how efficiently you’re driving actual revenue, reducing waste and maximizing the impact of every dollar you spend.

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Benefit from an integrated marketing platform with a proven pedigree

Drive proven performance and stronger ROI with the industry’s only complete marketing platform. Our solutions can seamlessly integrate with even the most complex marketing ecosystems—or we’ll even build you a complete platform that handles everything from onboarding your data to running campaigns to measurement.

Feel confident that your data is secure, with a longtime leader in privacy

With marketing solutions that are built on a privacy-first framework, you’ll know that your customer data will stay protected, and that you’ll drive performance while staying fully compliant.

Insights

Resources you can profit from

Guide
How to use identity, data and AI to achieve a lifetime of financial loyalty
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Infographic
Forrester: Why financial services brands struggle with identity resolution
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Guide
3 ways digital media can grow deposits for regional banks right now
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Products & Services

Solutions that deliver valuable outcomes

Epsilon PeopleCloud

Personalize each consumers' journey so you can optimize every experience, in the moment and over time.

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Epsilon Digital

Deliver performance-based media across mobile, desktop and video.

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Clean Room

Get a privacy-safe clean room that comes pre-loaded with the data you need to reach more consumers.

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Messaging

Bring your customers personalized, cross-channel messages in key moments.

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