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Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com
Tourism marketing budgets are limited—and you have to make every dollar count. We can identify your net-new visitors and returning ones, then reach them with messages that are relevant in the moment and stay relevant over time.
Find and message people online that behave just like your past high-yield visitors. We'll help you drive demand for your destination while minimizing waste and maximizing reach.
Identify people most likely to visit based on their travel history, where they spend their time and money, and what they like to do. Then deliver optimized marketing messages across all their devices.
Get advanced AI that makes intelligent marketing decisions and optimizes toward results. You'll know who to reach, what to say to them, how and when to deliver marketing, and when to hold back, and adapt to drive even more visitation and economic growth.
Understand the impact of every marketing dollar on your destination's economy across all major spend categories. It's possible with in-depth reporting.
We understand that each destination faces unique challenges
That's why we’ll work with you to customize a marketing program to reach all your goals—including making the most out of your limited budget. We'll help you find the right people and serve them marketing messages when they’re most likely to act. Then we'll measure exactly how your marketing efforts impacted your community across all stakeholders.
With transactional spend data, individual-level behavioral data and travel intent data, we understand real people who are likely to travel to your destination and invest in your community. You can even reach people based on the feeder market they live in—not just where their device is located that day.
After onboarding your customer data, we match it to our millions of profiles to find the best potential visitors for your destination. This way, we minimize waste by messaging only the highest-yielding people, increasing the likelihood that they’ll convert and driving more ROI for your destination.
With in-depth reports that show non-cash transactions across all major spend categories, you’ll understand where and how travelers spend their time and money—and prove your marketing impact to your destination, stakeholders and overall state. We even know who made a pit stop for gas and who stayed to dine, shop and enjoy everything your destination has to offer.
