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  4. Messaging

The next generation of owned-channel messaging is here.

You can build strong relationships with consumers the same way people do with each other: by engaging each of them with a relevant conversation that flows naturally across channels and over time. Epsilon Messaging uses features like person-first identity and machine learning to make it happen—all within an easy, no-code interface.

Conversations that convert

Long-lasting customer relationships grow from timely and personalized conversations. Epsilon Messaging’s award-winning technology, unparalleled customer insights and world-class service let you craft messages that resonate with each individual and drive results.

411

increase in campaign revenue

26%

increase in conversion rates

2

campaign build productivity

What you'll achieve

https://cdn.sanity.io/images/bbfpkf4q/eps-dev/a61c371a939219cbf65e2ff98c72111f303ce984-108x108.svg

Drive intrigue

Start 1:1 conversations in the channels each customer is most likely to engage in, with content customized to what they’ll care about.

Start 1:1 conversations in the channels each customer is most likely to engage in, with content customized to what they’ll care about. That's how you'll grab their attention every time.

https://cdn.sanity.io/images/bbfpkf4q/eps-dev/d3da14d33dfb8b2dec542518fec8aaaf54b9a32f-108x108.svg

Engage & convert

Keep the dialogue going based on each person’s action (and inaction).

Keep the dialogue going based on each person’s action (and inaction). Know that every message will move them to closer to purchase.

https://cdn.sanity.io/images/bbfpkf4q/eps-dev/59f081e964f02cce91e545ce957874a8eec5c3e9-108x108.svg

Nurture & support

Deliver timely post-purchase messages that remind them you have their back.

Deliver timely post-purchase messages that remind them you have their back. Continue to stay relevant even after the purchase is complete.

https://cdn.sanity.io/images/bbfpkf4q/eps-dev/934205e78d51cb00293aa0c320b5053a2967878f-108x108.svg

Build conversations & loyalty

Continue to stay relevant and top-of-mind.

Continue to stay relevant and top-of-mind. That's how you'll drive loyalty for years.

Epsilon Messaging in action

Experience how Epsilon Messaging makes it easy to connect with your customers wherever they are and create meaningful conversations that drive engagement like never before.

Looking to up your cross-channel game?

Relationship-building is more digital than ever before—and email remains a core strategy. Forrester data from 2023 shows that email is the number-one way people find out about brands, sales and promotions. As competition for the inbox continues to mount, it’s more important than ever to select a cross-channel engagement solution that leverages technology and expertise to drive measurable value for both your brand and your consumers.
See the Forrester Landscape
Get our Buyer's guide

How we're different

Better results with less effort

Simplify campaign creation with our intuitive UI and marketer-friendly approach. With a no-code message builder and a best-in-class content editor with drag-and-drop capabilities, you can achieve better results with fewer resources.

More than just profile data

Discover the potential of a unified data layer that powers personalization at the individual level. Go beyond basic profile data and deliver experiences that truly resonate with each person.

Personalization that’s smarter​

Effortlessly orchestrate 1:1 personalized campaigns that engage each individual with real-time, relevant messaging—evolving with the consumer across channels and over time.

AI-powered insights and decisioning

Use the power of AI to do more with less. Access unparalleled insights from machine learning and advanced decision-making tools to create optimal customer experiences.

Cross-channel messaging

Seamlessly integrate email and mobile journeys while supporting new and emerging owned channels. Our platform ensures that you deliver consistent messaging across all channels like they don't exist, creating a single voice for your brand and a unified experience for your customers.

Distributed marketing capabilities

Discover our robust, self-serve framework designed to support marketers with remote teams and regional marketing needs. Our distributed marketing capabilities empower teams to collaborate efficiently and execute campaigns with localized content through our flexible messaging platform.

See how we partnered with Marcel to connect 80,000 Publicis Groupe associates worldwide.

Learn more

Work with a partner that has the right knowledge & experience.

With our top talent in strategy, analytics, creative and tech integration, you’ll maximize your return on investment and achieve the best possible outcomes for your cross-channel marketing.

250+

platform experts

24/7

coverage

30+

data scientists

Drive better outcomes with our support.

Our teams are dedicated to supporting your programs, reaching your goals and driving success through the entire process, using a proven framework.
Customer success
With the industry's highest ratio of account managers to clients, our account teams have the dedication and expertise to help you realize the greatest success.
Insights
You’ll get the benchmarks, measurements, analysis and actionable recommendations you need to drive your email marketing efforts forward.
Creative & design
Our award-winning team implements the latest best practices for dynamic, beautiful email campaigns that your customers will engage with.
Campaign management
We deliver flawless execution across every email campaign, every time.
Deliverability
We proactively monitor your inbox performance and identify potential challenges—then fix them before they become a problem.

Creative & design

Our award-winning team implements the latest best practices for dynamic, beautiful email campaigns that your customers will engage with.

Email architecture

A library of custom, responsive modules that are used to create emails.

Creative strategy

We combine data and insights to hone your marketing strategy.

Content & design

We'll help you reimagine your creative to drive engagement and results.

Personalization

Deliver highly individualized, dynamic and relevant email experiences.

Interactive email

Drive engagement by adding elements your customers can interact with.

Live & agile content

Create impact with live content that automatically updates at the time of open.

Start having real conversations with your customers like these brands do.

Homes & Villas by Marriott Bonvoy saw noteworthy results.

Homes & Villas experienced a 70% YoY increase in email deliveries and 40% YoY increase in bookings.
Watch the video

AutoZone moves from selling to helping.

AutoZone took the wheel to rev up sales and remind customers about the brand’s value—especially during difficult times.

Connecting thousands of employees worldwide with a flexible messaging platform

Publicis Groupe, parent company of Epsilon, is one of the oldest and largest marketing and communications companies in the world. Marcel is the Groupe’s AI-powered knowledge management portal that connects its associates to company updates, case studies, trainings and more.
See the case study
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