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Artificial Intelligence (AI)

Power next-gen AI with solid data and identity

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How Epsilon PeopleCloud works

Most marketers have to rely on fragmented data and siloed platforms:

one for engaging known customers and another for reaching potential customers.

Epsilon PeopleCloud 
connects adtech and martech,

using industry-leading identity resolution and AI to power every interaction across each consumer’s entire journey. With both united into one platform, Epsilon PeopleCloud creates greater efficiency, clarity and control to every stage in the consumer lifecycle and drives exceptional outcomes for brands.

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CTV
CTVEpsilon Digital

Moving new shoppers from awareness to consideration through CTV

Messaging the right prospects at scale

Let's go
Home insurance
Home insuranceEpsilon Digital

Engaging qualified leads to grow home insurance policies

The challenge: quality leads.

Let's go
Auto insurance
Auto insuranceEpsilon Digital

Using life event triggers to drive auto insurance policies

Engaging the right leads to fuel lower cost per lead

Let's go
Connected TV
Connected TVEpsilon Digital

Embracing connected TV to expand reach

Expanding brand awareness and knowledge

Let's go
Case Studies

See how our customers used 
this use case to drive growth

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McDonalds

mcdonalds

Results

42.6%Open rates
2%Click through rates
+113%vs. QSR Open Rate Benchamark

Products used

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Learn More
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01

Organize your data

Connect everything you know about each person to a long-lasting COREid, filling in the gaps in your data. Understand where and how often to deliver messages to each person (and where not to) and how much to spend based on the likely performance and ultimate potential.

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02

Activate your data to reach people everywhere

Craft personalized messages for each consumer across all their devices and in their favorite channels the moment they’re ready to act.

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03

Measure what’s working (and what isn’t)

Connect all activity to your business goals and get reporting to validate the results for yourself (and your executive team).

04

Optimize conversations as you go.

As potential consumers evolve, we continuously refine your marketing in real time and across time to ensure the conversation stays relevant.

05

Repeat

Our solutions work hard to improve your performance, learning and refining over time for maximum outcomes and minimal waste.

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Identity and AI make personalized marketing at scale possible

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Case Studies

See how our customers used 
this use case to drive growth

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McDonalds

mcdonalds

Results

42.6%Open rates
2%Click through rates
+113%vs. QSR Open Rate Benchamark

Products used

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Learn More
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Cards Insights

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Blog
By investing in employees, Epsilon invests in their futures
Learn more
Blog
Loyalty Expo recap: Going beyond points
Learn more
Blog
There's more to clean rooms than just anonymizing data
Learn more
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Insight

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Results

300KImpressions
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