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Building together

We partner with customers to achieve great results

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2022 FANnual report

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test 2Finalist: Best Data Driven Display Creative
test 3Bronze: Best 1P Data Strategy by Marketer
test 4Finalist: Best DTC Campaign

Insight

Fans love recaps. McDonald's is full of feel-good moments, so we tapped into those and elevated 1:1 customer-level data to celebrate the individual behind the order.

Results

42.6% Open rates
2% Click through rates
+113%vs. QSR Open Rate Benchmark
42.6%Open rates
42.6% Open rates
Download PDF
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