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Attract new buyers & keep them coming back

Shoppers have endless options—so standing out is more important than ever. Epsilon will help your business sustain efficient growth by expanding your universe of potential consumers, taking control of each individual's experience, and creating more effective conversations harmonized across channels. That’s how you'll drive incremental sales and eliminate waste.

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Reach 2–3x more shoppers

We’ll help you reach the best people for your brand and avoid wasting money on anyone else.

We’ll help you reach the best people for your brand and avoid wasting money on anyone else. With our granular knowledge of 255 million shoppers, including their offline purchases at the UPC level, we’ll help you reach everyone right for your brand.

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Drive more sales with conversations made for each shopper

Show each shopper products, messages and offers based on their most recent actions and purchases.

Show each shopper products, messages and offers based on their most recent actions and purchases. And we’ll keep you connected with them for years, so your conversations will evolve as their needs and preferences change.

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Discover new people who look like your best shoppers

Connect with highly qualified prospects for your brand who are most likely to turn into lifelong shoppers.

Connect with highly qualified prospects for your brand who are most likely to turn into lifelong shoppers. This can be done at the UPC level.

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Efficiently deliver every message

Reach more of the unique shoppers who will make a big impact on your brand.

Reach more of the unique shoppers who will make a big impact on your brand. We’ll help you manage person-level frequency and reach across all digital channels and formats, including display, connected TV, online video and mobile apps.

Featured Case Study

Expanding reach to the most qualified audience

An over-the-counter pharmaceutical brand turned to connected TV (CTV) to efficiently reach new and more qualified customers than they could through linear TV.

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Epsilon Retail Media

Epsilon Retail Media is the first retail marketing platform to couple artificial intelligence with person-first identity. This single view of each shopper means better outcomes for advertisers and more sales and shopper loyalty for retailers.

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Learn from other CPG brands

How Unilever improved customer identity recognition five-fold in six weeks

Unilever worked with Epsilon to integrate real-time identity recognition into the brand's customer data platform (CDP) strategy, enabling them to see shoppers more clearly.
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Kimberly-Clark doubles down on consumer-centric experiences

Kimberly-Clark worked with Epsilon to double-down on their first-party data strategy as a means to build meaningful shopper engagements across brands.
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AB InBev looks to Epsilon as a partner

Together, Epsilon and AB InBev found new ways to understand shoppers more deeply and offer the right brand at the right time in the moment and over time.
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How CPGs generate big marketing returns with limited data

Hear from marketing leaders at Epsilon, Idahoan Foods and Bimbo Bakeries USA on how they’re navigating driving effective digital marketing campaigns with limited data and tight budgets.
Watch the video

How you’ll overcome challenges with our support

Connect with more people

Accurately match to 2–3x more verified shoppers, online and offline—including those from third-party data sets.

Activate media more efficiently

Through our innovative partnership with Circana, our in-flight Verified Purchase Optimization delivers digital media aligned to every individual’s purchase cycle—so you’ll only advertise to people who are ready to buy now. And you’ll learn even more about your shoppers over time, so you can evolve your messages as people change.

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Deliver more relevant messages

When you know shoppers as individuals, you’ll deliver tailored creative featuring the most relevant brands and products at the moment they're likely to buy.

INSIGHTS

We’ve got the goods for CPG marketing

Blog Post
4 insights to drive your Halloween marketing plans
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Blog Post
CPG data insights: Navigating consumer trends and market dynamics
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Blog
Future-ready retail media: Three pillars for success in 2024
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PRODUCTS & SERVICES

Solutions built to drive every business outcome

Epsilon PeopleCloud

Get to know the marketing platform that will help you anticipate what customers want, activate across their journeys, and prove business outcomes.

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Epsilon Digital

Deliver performance-based media across mobile, desktop and video.

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Clean Room

Get a privacy-safe clean room to share and analyze data—then rethink your strategy.

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Data

Drive better outcomes from your data with a full, privacy-safe view of customers and prospects.

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