Tune up your customer relationships

From research to word-of-mouth recommendations, auto shoppers form opinions before they even step into the dealer. With smarter technology and data, you’ll create customer connections that fuel their journey with dynamic, omnichannel messages.

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Step 1

Consumer is in-market for a vehicle Data-driven social, video, display, search and traditional ads drive them to your dealership.

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Step 2

Vehicle is purchased Consumer and vehicle telematics data are received. "Thank you" message is sent with an introduction to dealer services.

3

Step 3

After-sales marketing is activated Consumer and vehicle telematic data helps you drive maintenance and service ads for your dealership.

4

Step 4

Omnichannel analytics reveal the results Responses, digital KPIs, transactional consumer and VIN data all work together to deliver transparent ROI.

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Step 5

More consumers are influenced to start shopping Equity mining, mileage and purchase data help you identify people who are about to be in-market, so you can reach them with marketing.

Drive success at every step with our retail solutions

Sell more cars

Reach consumers on a personal level with messages they want to see, when they want to see them—pushing them to conversion.

Sell more service

Identify when a customer needs service, maintenance or parts—then send them relevant messages to show you’re here for them.

Simplify your marketing

Identify opportunities, sync creative across channels and gain a transparent view of KPIs, responses, ROI and more.

How we’ll work with you

Engage

Identify people ready to enter the market through equity mining, mileage and purchase data. Through data-driven social, video, display, search and traditional ads, we’ll help pique their interest and drive them to your dealership.

Retain

Deliver timely, relevant interactions at the right moments. We'll help you identify when to send consumers personal support messages through vehicle telematics, analytic optimization, consumer identification technology and service history data.

Support

We’ll help your dealership understand strategy, results and ROI for sales and service. With a single login, you'll gain a transparent view into everything at work—KPIs, responses, open rates, channel budgets and results.

Products & Services

Solutions built to drive every business outcome

Epsilon PeopleCloud

Get to know the marketing platform that will help you anticipate what customers want, activate across their journeys and prove business outcomes.

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Data

Drive better outcomes from your data with a full, privacy-safe view of customers and prospects.

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Creative & Marketing Services

From consulting to planning to creative execution, our suite of services gives you a competitive edge.

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Publishers

Connect your audience to premium advertisers at the highest level of ad quality.

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