Creative

Creative optimized to the individual, powered by AI and identity.

a picture of a woman holding a dog next to a picture of a woman walking a dog

Drive personalization at scale with smarter, innovative creative

Brands invest a lot of time, money and resources into their creative approach. Part of a successful campaign requires reaching the right person, but how a brand speaks to that person is what makes the real impact. But how do you decide what to say?

Personalized advertising and marketing at scale requires moving beyond segments and audiences and find something different to say to every single person in your universe of buyers. With creative technology and powerful AI, brands can develop as many creative executions as they might need in real-time to start unique conversations with real people.

Designing the right messages

When brands design ads, their creative execution relies on two key factors: What are they trying to convey, and whom are they’re trying to convey that to? Things like offers, images and word choice may change based on the segment or audience they’re trying to reach.

Audience-based options

A brand might create a handful of versions of an ad that speaks more generally to an audience that may or may not resonate with individual consumers.

Knowing your customers

When brands are using the right technology on top of a solid foundation of data that is unified, cleansed and enhanced, they have a more holistic view of their individual customers: who they are, what they buy and browse, and what channels and formats they prefer.

Creating the perfect vision…

Individual customers get ads with creative elements that speak to them—right down to the color scheme.

…for everyone

And with AI, brands can repeat this process at scale. So no matter how many current and prospective customers a brand has, each of their unique customers gets an ad that truly speaks to them.

What leveling up your creative can do for your marketing

Optimizing messages based on unique preferences

Tailored experiences drive better outcomes: more conversions, higher customer affinity and better return on investment for marketing and media budgets.

Seamless brand experiences

A deeper understanding of individuals allows for brand experiences that engage each customer with a single voice across paid, owned and earned channels in a variety of formats and on any device.

Innovation for next-gen creative

Data-fueled creative explores what’s on the horizon, improving and enhancing campaigns through automation, new and emerging channels and customized strategy.

Creative versioning at scale, faster speed to market

Technology like AI frees marketers from the grind of creative versioning and execution, giving brands the power to be in market faster than ever before.

Generating endless possibilities with AI + identity

Identity resolution ensures that customer is unified, cleansed and enhanced, giving brands a more holistic view of individuals and equips them with a deeper understanding of their universe of in-market customers. Those insights, coupled with the right AI, can not only influence the creative itself, but enable smarter and faster decision-making about who to talk to. Predictive AI curates insights from a brand’s data foundation, and generative AI develops creative based on those insights. Together, they transform data into knowledge.

AI Capabilities

Identity Resolution

McDonalds: Star-studded creative with tasty results

McDonald’s wanted to cultivate a new generation of brand fans. Tapping into culturally-relevant creative, they developed their “Famous Orders” campaign, a multi-channel, engaging and eye-catching program designed to make every customer feel unique.

Read the case study

Epsilon Creative can take your campaigns to the next level

Our best-in-class creative team provides technology and experience to deliver ideation, automation and innovation of data-fueled creative products and solutions. With over 20 years of digital experience and experts across strategy, design, production, copywriting and creative tech, we combine real data and insights with innovative creative, to drive meaningful brand experiences for your consumers across channels.

FAQ’s

Why is it important to deploy creative technologies?

Without the use of creative technologies, ad deployment at scale requires a significant amount of manpower. Creative marketing technology enables marketers to design, develop, execute and manage creative marketing campaigns more seamlessly.

How does creative marketing technology differ from traditional marketing?

Creative marketing technology uses innovative technology and AI to connect and engage with audiences in hyper-personalized ways. These creative tools give marketers the power to look beyond traditional marketing technology that may only allow for a limited number of creative versions and customer insights that may hinder ad campaign success and advertising return on investment.

What are some examples of creative marketing technology in action?

Brands utilize creative marketing technology in many different ways. AI-powered personalization lets brands build hyper-personalized ad creative that’s tailored toward individual customers, like determining which headline or image might serve them best. Brands can also utilize marketing technology to gamify rewards, determine which products are most relevant and create customized experiences.

How important is data in creative marketing?

Data plays a critical role in creative marketing. Consumer data enhanced with identity resolution gives brands a clear picture of who their customers are, allowing creative versioning optimization tailored to individuals.