Lauren Frericks

The top 3 digital media metrics you need to master

Why "routine" ad creative still matters—and what consumers really notice about it

88% of consumers notice repetitive ads, and it's not always a good thing

Consumers can tell when AI is used in marketing. But is it a problem?

Have you lost the plot on CTV advertising?

Shoptalk 2025: The “new” retail media market, customer centricity, in-store and more