Measurable results worth broadcasting
88%
audio completion rate (10% higher than industry benchmark)11.1M
unique individuals reached
Epson, a multinational electronics company, wanted to build a connected campaign for their EcoTank printers. They sought to reach in-market shoppers in the moments that matter across screens and inventory.
With Epsilon as a trusted partner, Epson engaged in-market prospects the way they wanted, with the right context, all from just one platform. Here’s how Epson took their four-month long printer campaign to the next level:
Zenith, Epson’s agency partner, recommended audio as a smart channel to supplement their evergreen CTV, OLV and display program with Epsilon.
Epsilon Audio's programmatic audio solution helped Epson consolidate their audio assets and engage with real people across their favorite streaming and podcast content.
A connected campaignallowed Epson to tap the power of CORE ID® to identify in-market consumers across their devices, controlling overlap and frequency across buys.
“Our Epsilon Audio buy runs in tandem with our other channels and tactics, allowing the platform to optimize toward in-market customers in a 'one-stop-shop' fashion. This gives us extremely efficient results and provides the added bonus of using one audio asset across multiple supply sources for easy activation.”Vivianne Waisman, Head of Advertising, North America, Epson
