An investment management firm used industry-leading identity to fuel optimization and drive conversions
One of the largest investment management firms wanted to drive new customer acquisition in their digital services sector.Even after partnering with well-known programmatic providers, they were unable to show performance or even optimize on CPA.
Epsilon’s audience models minimized waste and overlap by targeting the right product to the right person based on person-level engagements and online/offline activity.
Our industry-leading identity fueled individual optimizations through omnichannel marketing (including CTV), to reach the most valuable users where and when they preferred to browse.
“Epsilon’s technology optimizations and rich audience knowledge surpassed our expectations—blowing the competition out of the water.” - Head of Marketing Channel Strategy
