Meeting the needs of customer, brand and retailer
49
brands launched campaigns in a single quarter$5:1
ROAS for partner brands$10M
retail media network revenue in a single quarter
A nationwide pharmacy retailer wanted to build a leading retail media network and needed a best-in-class identity solution to do it. It launched a retail media network powered by Epsilon’s retail media solution.
By attaching the retailer’s first-party data to Epsilon’s CORE ID, the retailer could serve brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.
Each brand campaign is continuously optimized in real time, based on verified in-store and online purchase data, to ensure delivery is prioritized to the best possible prospects.
The retailer and their brand partners have visibility into both SKU and brand-level performance, providing value for all stakeholders.
“Epsilon Retail Media is another way for us to connect with customers... Whether that be phone, desk, store, socially, digitally—we got you covered. We can't make the retail media network roll without the tight partnership with Epsilon. The customer gets their needs met, the brand gets their needs met and then of course, we're the connection point, and we get our needs met.”Senior Executive in Retail and Customer Operations, Major Pharmacy Retailer
