Forrester: Customer engagement meets data deprecation

In 2021, brands must understand how to increase customer relevance and marketing impact amid data and privacy challenges.

Curious as to how marketers can respond to data deprecation while driving growth and business performance? Our guest speaker—Fatemeh Khatibloo, VP & Principal Analyst, Forrester—will discuss The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021 with Epsilon's SVP of Platform Solutions, Dana Moroze.

Key takeaways include:

• Overview of findings and the evolved market landscape of The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021.
• Why data and identity enrichment are critical to new engagement strategies in the wake of data deprecation.
• The importance of AI and decisioning power to create better customer engagement through omnichannel marketing.