Marriott, GM Financial, Inspire Brands and Forrester: Creating customer obsession with personalization

Between massive economic and societal disruption, third-party cookie deprecation, disparate marketing channels and fragmented identity, our jobs as marketers have become even more complicated. But there's a path forward.

Moderated by Forrester's Shar VanBoskirk, this panel features Stephanie Meltzer-Paul, SVP of Digital Experience at Inspire Brands, Marc Sheinkin, Senior Director of Member & Guest Communications at Marriott International, and Will Stacy IV, EVP and Chief Marketing & Digital Officer at GM Financial.

Key takeaways include:

• Why connected identity is the foundation of personalization
• True personalization is difficult to achieve, but drives more meaningful connections with better ROMI​
• Importance of creating a consistent, individualized experience across digital channels (paid & owned)​​