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Industry recognition

October 24, 2024

Epsilon Named a Leader in IDC MarketScape for Retail Loyalty Software Providers

We believe this recognition reaffirms that Epsilon puts the customer at the center of the brand experience with superior customer data management and AI, empowering retailers and Consumer Packaged Goods (CPG) brands to build meaningful customer relationships. The IDC MarketScape stated, “A key differentiator of the Epsilon loyalty solution lies in its advanced customer data management capabilities.”

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Creative awards

Helping brands drive stronger outcomes

For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge creative work.

a black background with red letters that say " am real time "Gold: Best Cookieless Identification Technology
a silver winner badge for the horizon interactive awardsSilver in the D2C category

Insight

Epsilon's market-leading identity resolution platform unlocked its privacy-first, person-based media reach to deliver personalized ads at scale, with categories and price points tailored to each person's unique interests.​

Results

919,204​Individuals reached
4,999,286​Unique, personalized ads delivered​
28:1​Return on ad spend​
a phone displays an ad for an acer gaming laptop

Epsilon in the news

News Article
Cookie-cutter loyalty programmes won’t cut it anymore
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News Article
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
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News Article
How Retail Media Networks boost grocery sales
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All recognition

Demonstrating industry excellence

The Digiday Awards Europe, Best Use of Retail Media

Epsilon’s collaboration with Currys for Samsung’s TV campaign set a benchmark in retail media. The campaign earned the Best Use of Retail Media award, by employing a full-funnel strategy combining display, online video and CTV to engage tech enthusiasts. Leveraging Currys’ first-party data and Epsilon’s CORE ID, the campaign built awareness and drove online and in-store sales. The strategy led to a 46% increase in conversions with an ROI of 3x and boosted in-store sales by 20%, attracting 56,000 visitors to Currys locations. This innovative approach positioned Currys’ TechHunters as a groundbreaking retail media solution, seamlessly blending audience targeting with measurable sales impact.

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The Forrester Wave: Loyalty Technology Solutions, Q1 2023

Epsilon was recognized as a Leader in The Forrester Wave: Loyalty Technology Solutions, 2023. Epsilon received the top score in the Strategy category and the highest possible scores in Program KPI Measurement, Marketer User Experience, Data Management and Scale and 12 other criteria.

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Forrester: The Data Clean Room Solutions Landscape, Q4 2024

Epsilon was recognized as a notable vendor in The Forrester Data Clean Room Solutions Landscape, Q4 2024

IDC MarketScape Worldwide Data Clean Room Vendor Assessment

Epsilon was named a Leader in the inaugural IDC MarketScape: 2023 Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment.

AdExchanger's Programmatic Players Powerlist

Epsilon was named an AdExchanger Programmatic Power Player in 2022, 2023 and 2024, selected from hundreds of submissions received from across the globe. Epsilon was chosen based on its strength and breadth of offerings, documented case studies and client references.

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Digiday Technology Award 2022: Best Partner Clean Room

Epsilon's PeopleCloud Prospect was named the Best Partner Clean Room as part of Digiday's 2022 Technology awards which recognizes companies that are exploring new technologies and adapting to meet the needs of the digital media industry.

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The Forrester Wave: Customer Data Strategy & Activation Services, Q2 2022

Epsilon was named a Leader in The Forrester Wave: Customer Data Strategy & Activation Services, Q2 2022. Epsilon received the highest scores in 21 out of 27 criteria, as well as the strongest strategy score out of all evaluated vendors.

IDC MarketScape Worldwide Demand Side Platforms Vendor Assessment 2023

Epsilon was named a Leader in the IDC MarketScape: Worldwide Demand Side Platforms 2023 Vendor Assessment, the inaugural IDC MarketScape report of the DSP market.

Forrester Landscape: Creative Advertising Technologies, Q2 2024

In the report, Forrester provided an overview of 29 vendors to help marketers better understand the creative technology landscape. Epsilon was proud to be listed among the notable vendors in the Large Vendor category.

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