The Real Deal on Customer Data Platforms

Customer data platforms (CDPs) are popular martech tools brands use to organize their customer data. But when equipped with identity resolution, they can do so much more.

In this video, Tyler McDaniel, Vice President of Product Management at Epsilon, explains how the right CDP can lay the foundation for better media campaigns on your owned and paid channels.

Let's explore:

• The impact of having identity resolution in your CDP
• How a CDP can help deliver relevant messages to individual customers across channels and devices
• Why you should look for a CDP that seamlessly ties to your media activation solution