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  4. Clean Room

Open your brand to a world of fresh new faces. test_19

Discover valuable in-market buyers and reach them with messages aligned to their true interests, across paid and owned channels. With Epsilon's proprietary data and person-based attributes, you can find your next best customer. And our activation will give you the best reach in the industry.

A clean room is only as good as the data that's in it.

Most clean rooms are empty until you add your own data. And if they do have data, it can't be connected to yours without violating privacy regulations. Identity matching can help, but unless it's done the right way, you could end up with multiple profiles for the same person—generating significant waste.

Now you can have a clean room filled with everyone who matters to your brand.

No matter how much or how little data you have, your Epsilon Clean Room connects you with the best in-market customers and prospects from one easy-to-use audience insight tool.

Epsilon Clean Room comes pre-loaded with data that's connected to unique people, and it attaches to your first-party data

Learn more about your customers than you ever thought possible, and identify your best ones so you can find more people like them

With that audience insights report, you can build audiences using attributes that are unique to each individual

Activate on any channel that's most likely to drive results

Transparently measure performance at the individual level

All in a privacy-safe environment

Acquire the best in-market customers

A quick service restaurant focused on messaging four growth audiences—including people loyal to their competitors—resulting in 30%+ more in-store visits for those groups.

Kick your brand into growth mode in less than four weeks.

Reach your customers with real-time messages
A global brewing company used our audience insights tool and filled in identity gaps for 26M customers, and identified the most efficient ways to reach them.
Discover new audiences
With stronger measurement and audience analytics, a retailer discovered 1.5M past store visitors and identified 800+ stores for targeted media activation.
Activate seamlessly (and securely)
A global restaurant chain safely coordinated sensitive data and audience intelligence across internal teams, allowing for more seamless media activation.
Drive revenue for you and your partners
Secure data collaboration enabled a pharmacy to launch 500+ programmatic media campaigns and drive $28M in revenue.

When you have complete data, growth comes easy.

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Real-time audience insight
Each customer in your first-party data matches to exclusive, real-time data from our audience insights tools—across their purchases, behaviors, lifestyle and demographics—for a full, fresh understanding of them you can act on.
Work with your favorite partners
Collaborate with multiple like-minded partners to inform monetization strategies in a privacy-safe environment where each party has control to permission their data.
Your room is ready
It’s easy to get started. Your Epsilon Clean Room is already waiting for you. A dedicated account team will get priority use cases off the ground and operational in weeks, not months.
Support for every role
Every team is empowered: simpler, more powerful and more efficient ad placement for media planners and brand marketers, and a privacy-safe audience insights tool for data scientists and analytics.

Get the power of Epsilon Clean Room on the platform of your choice.

You could be wasting 63% of your media spend on people who aren't in your true target when you activate your audiences on a different DSP. See how TrueTarget can maximize your data and minimize media waste on the platform of your choice.
Learn about TrueTarget

Guide your growth with these resources

Blog
Clean room and CDP: What's the difference and why might you need both?
Learn more
Blog
Not a lot of first-party data? Use clean rooms to find customers
Learn more
Blog
Acquire new customers with richer insights using clean rooms
Learn more

Explore more Epsilon solutions

Loyalty

Build a lasting emotional connection with each customer at every step in their journey.

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Customer

Unify your customer data & activate it across channels.

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Epsilon Digital

Maximize digital media performance.

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