Media that's rooted in a single identity
CORE ID maintains the fidelity of your audiences throughout the entire media buying process, from data onboarding to activation on the DSP of your choice to delivery measurement.
Epsilon helps you find more in-market customers and prospects from your first-party data —but when you send your audiences to a different DSP, you could be wasting 63% of your media spend on people who aren't interested and not in your intended audience. With Epsilon TrueTarget, 100% of your media budget will be spent delivering ads to your exact audience on the DSP of your choice using a single source of identity that never relies on cookies or devices IDs.
When you send your audience to another DSP, only 37% of impressions are delivered to your audience. Translations between identity solutions and the desire to fill your budget means the DSP "fills" your audience with people not in your intended audience. That means most of your ad budget is wasted on people who aren't your true target and aren't going to convert.
CORE ID maintains the fidelity of your audiences throughout the entire media buying process, from data onboarding to activation on the DSP of your choice to delivery measurement.
Control everything about your media buy on your preferred DSP, including spend, campaign management and media optimization—driving improved performance.
Your data is never at risk, and it never needs to move from its secure Epsilon ecosystem.
Measure 100% of your impressions to the person level through CORE ID, for a complete view of performance.
Now you can maximize revenue and conversions with little change to the way you're currently operating.
A large telecommunications company and their agency wanted to find a more accurate and efficient way to reach their audience on their demand-side platform (DSP). After testing TrueTarget against a traditional audience activation, only TrueTarget could deliver 100% of impressions to their intended audience, while the traditional audience activation only accurately delivered 31%.
Unify all your first-party data and fill in the gaps with industry-leading identity.
Get a privacy-safe clean room to share and analyze data—then rethink your strategy.
An end-to-end solution for digital media—from data and identity to campaign activation and measurement.
Unify all your first-party data and fill in the gaps with industry-leading identity.